In Finty's own words: "Our interpretation of taking the traditional street food experience to another level is the concept of a “Street Feast”. This is juxtaposed between contemporary and traditional forms without moving away from the basic day-to-day dining experience and adding multi-faceted perspectives of the anticipation and experience and re-living distant memories all over again.
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With I LOVE YOO!, the Chef and kitchen is our focus, defined as the ‘NODE’, the design emphasizes this ‘NODE’ by creating a feature wooden showcase, food presentation and the process of dough making. Following the open kitchen concept, this coexists with the seating area for a total dining experience. Galvanized steel fascia appears vintage yet modern, a robust choice of a throwback material, muted stone/plaster textures and hardwood surfaces, and utilitarian objects such as the spider strainer further enhances a modern but yet traditional kitchen. The menu board design strategy is to arrange it in a spine format, with spontaneous content for ease of selection.
Whilst the dining and kitchen spaces are one, the concept flows throughout the store with highlighted layering of features, from mural walls in artistic back-street-lane images that pay homage to the brand’s heritage, as well as elements such as refined distressed furniture, rust frames and surfaces to represent the burnt charcoal used for cooking to clay for the stove, smoked washed wooden spindle, paint over window grille flat-bar steel and a customized warm-shade of ambience and focused lighting relives nostalgia from the past. Floor space is equally important, selected zones with embedded mixtures of broken pieces of vintage ceramic tiles creates an interesting transition of complex texture to complete the interior.